Privacy Policy

This Privacy Policy describes how ELVE ApS ("ELVE", "we", "us", or "our") collects, uses, stores, and protects personal data when you visit our website at elve.com, communicate with us, subscribe to our newsletter, submit a trade enquiry, or use our online configurator.

ELVE is the data controller for the processing activities described in this policy. Our registered office is in Copenhagen, Denmark. If you have questions about this policy or your personal data, please contact us using the details in Section 12 below.

1. Personal data we collect

We may collect and process the following categories of personal data, depending on how you interact with us:

• Identity and contact details, such as your name, email address, telephone number, company name, job title, and country.
• Correspondence and enquiry content, including messages you send through contact forms, B2B requests, or email, and any attachments you choose to provide.
• Newsletter and marketing preferences, including your subscription status and confirmation records.
• Technical and usage data, such as IP address, browser type, device information, referring URLs, and pages viewed, where permitted by law and — where required — only after you have given consent through our cookie banner.
• Configurator data, including your selected pot shape, pattern choices, and any custom image filenames or metadata associated with a template order. Custom images you upload are processed only for the purpose of handling your enquiry.

We do not intentionally collect special categories of personal data (such as health data) unless you voluntarily include such information in a message to us.

2. How we use personal data

We use personal data for the following purposes:

• To respond to enquiries, provide customer support, and communicate with you about your request.
• To process wholesale and trade applications, including sending catalogues, pricing information, and onboarding materials to qualified applicants.
• To send newsletters and marketing communications where you have opted in, and to manage your subscription preferences.
• To operate, maintain, and improve our website, including measuring audience and performance where you have consented to analytics cookies.
• To comply with legal obligations, establish or defend legal claims, and protect the security and integrity of our services.

3. Legal bases for processing (EEA, UK, and comparable regimes)

Where the General Data Protection Regulation (GDPR) or similar legislation applies, we rely on the following legal bases:

• Performance of a contract or steps prior to entering into a contract, for example when responding to a trade enquiry you initiate.
• Legitimate interests, such as responding to general contact messages, maintaining website security, and improving our services, balanced against your rights and expectations.
• Consent, for non-essential cookies, newsletter subscriptions, and other processing where consent is required by law. You may withdraw consent at any time without affecting the lawfulness of processing before withdrawal.
• Legal obligation, where we must retain or disclose data to comply with applicable law.

4. Cookies and similar technologies

Our website uses essential cookies that are necessary for core functionality, such as remembering your language preference and cookie consent choice.

With your consent, we may also use analytics cookies to understand how visitors use elve.com. You can accept all cookies, accept only essential cookies, or change your choice at any time by clearing site data or contacting us. For more information, see our cookie notice displayed on first visit.

5. Sharing of personal data

We do not sell your personal data. We may share personal data with:

• Service providers who assist us with hosting, email delivery, analytics (where consented), and IT support, under contracts that require appropriate safeguards.
• Professional advisers, such as lawyers or accountants, where reasonably necessary.
• Public authorities, regulators, or law enforcement when required by law or to protect our legal rights.

If data is transferred outside the European Economic Area, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision, where required by law.

6. Data retention

We retain personal data only for as long as necessary for the purposes described in this policy, including:

• Enquiry and correspondence records: typically up to 24 months from the last interaction, unless a longer period is required for contract performance or legal claims.
• Newsletter data: until you unsubscribe or withdraw consent, plus a short suppression record to honour your preferences.
• Technical logs: for a limited period aligned with security and operational needs.

When data is no longer required, we delete or anonymise it in a secure manner.

7. Your rights

Depending on your location, you may have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request erasure of your data in certain circumstances.
• Request restriction of processing or object to processing based on legitimate interests.
• Request data portability, where applicable.
• Withdraw consent at any time, where processing is based on consent.
• Lodge a complaint with a supervisory authority. In Denmark, this is Datatilsynet (datatilsynet.dk). In Serbia, you may contact the Commissioner for Information of Public Importance and Personal Data Protection.

To exercise your rights, email info@elvedecor.com. We will respond within the timeframes required by applicable law.

8. Serbia

Where Serbian law applies to our processing activities, we process personal data in accordance with the Law on Personal Data Protection (Zakon o zaštiti podataka o ličnosti). You have rights equivalent to those described above, including the right to lodge a complaint with the Serbian supervisory authority.

9. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission over the internet is completely secure; we encourage you not to send sensitive information by email unless necessary.

10. Children

Our website and services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will take steps to delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page indicates when the policy was last revised. Material changes will be communicated where appropriate.

12. Contact

TAIZHOU ZHENGBO PLASTIC CO.,LTD. NO.3 of Houshi Road West industry Park of North City, Huangyan, Taizhou, Zhejiang, China Tel: 86-576-81121126 Fax: 86-576-84639628 Website: https://www.elvedecor.com Email: info@elvedecor.com Sales: sale@elvedecor.com